Preliminary numbers released from the UJA-Federation of New York’s annual “Super Sunday” telephone fundraising campaign indicate lower returns than the past three years – but they’re not done counting yet.
“We’re still continuing to process gifts,” said Mark Medin, senior vice president for financial resources development, who indicated that the current number stands around $700,000. The toll for 2010 was close to $1 million and 2009 saw $831,997 raised.
Medin speculates that many people were out of the house when volunteers called, since Sunday saw comparatively nice weather to the rest of the snowy week. UJA-Federation staff are still following up with those who asked to be called back, and final numbers from Long Island and Westchester are coming in.
“My expectation is by the end of the week, based on flow from previous years” that they will reach close to $1 million, said Medin. “Super Sunday is not just a one day initiative.”