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Missing: The Super Bowl’s Most Interesting Man

Missing: The Super Bowl’s Most Interesting Man

You would have waited in vain during last night’s Super Bowl if you were hoping for a new installment of Dos Equis beer’s now iconic ads. There the ones featuring "The Most Interesting Man in the World," a tanned, slightly grisled man that has voice-overs saying things like "The police often question him just because they find him interesting," "His beard alone has experienced more than a lesser man’s entire body," and "His blood smells like cologne."

Looks like it was no dice for Jonathan Goldsmith, the real-life 72-year-old Jewish actor who actually inspired the ads. In what is currently one of The New Yorker’s "most-read" articles, for the moment, staff writer Nick Paumgarten has a very short profile of the man, apparently after the Bronx-born native came to town to promote his newfound glory.

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