I was surprised to see a full-page ad (March 30) placed by the sect of Chabad that still believes that the late Rabbi Menachem Schneerson is the "King Messiah," despite his having passed away. It seems fairly established in Jewish law across the spectrum and centuries that the Moshiach, the anointed Redeemer of Israel, must come from the living, not be brought back from the dead. There have been other sects, most notably Christianity, that brought in the notion of a resurrected Messiah. That notion (among others) caused a clear divide between Judaism and those faiths.

I presume The Jewish Week has editorial standards for what ads you'll accept.

I would hope, for example, that a full-page ad from Jews for Jesus would be rejected. I'm not sure why this ad, which proselytizes for fervent belief in something utterly alien to Judaism, would be given voice in your pages.