U.S. billionaire Ronald Lauder and French millionaire Patrick Drahi are following in the footsteps of U.S. casino mogul Sheldon Adelson, who is already publishing an English edition of his Israeli daily newspaper Israel Hayom, by extending their Israeli media companies to an international audience.

Lauder, a co-owner of Israel’s Channel 10, is buying the Hebrew news website Nana 10 and intends to transform it into an English-language site that will appeal to readers outside of Israel. Drahi, a shareholder of Israel’s HOT cable television company, announced plans to launch an international TV station covering the Middle East from an Israeli perspective.

“Drahi believes that a balanced and level-headed depiction of life in Israel will help strengthen the country’s image,” his office said in a statement to Haaretz.