All too often, when I ask campus organizations that are pro-Israel and deeply Zionist why they avoid using the “Z-word” in their messaging and literature, I’m told, “Zionism doesn’t poll well.”

True, not polling well is one of today’s great sins. But imagine what our world would be like if our ancestors feared the polls. The American Revolution wouldn’t have polled well. Suggestions that Northerners crush slavery in 1860 wouldn’t have polled well. And proposing a new Jewish state in 1897 wouldn’t have polled well either. At the time, most European Jews believed enlightened Europe was outgrowing anti-Semitism — that polled well.

Let’s learn from our heroic predecessors — and from feminists, the LGBT community and African-Americans, whose first attempts to defend their rights didn’t poll well either. Take back the night, resist internalizing our oppressors’ hatred of us.

Reclaim the Z-word: Zionism.

You cannot defeat those delegitimizing Israel by surrendering Zionism, the movement that established Israel. If a century ago Zionism brought pride back to the term “Jew,” Jews and non-Jews today must bring pride back to the term “Zionist.”

In his book, “The Strange Career of a Troublesome Word,” about the N-word, the African-American Harvard Law Professor Randall Kennedy explains the “protean nature” of political words. Groups can triumph with linguistic magic by defining themselves and their aims; when enemies define them, they lose. Kennedy warns against allowing the hater to define the hated, and that’s what is happening.

First, “shame on them”: Shame on the anti-Zionists who single out Jewish nationalism, meaning Zionism, in a world organized by nationalisms, and call it “racist.” Shame on them for libeling a democratic movement. Shame on them for ignoring Judaism’s national-religious duality, which allows non-Jews to convert into the Jewish religion and join the Jewish nation, making Zionism among the least biologically based, least racist, most permeable forms of nationalism. And shame on them for racializing the national conflict between Israelis and Palestinians — inflaming hatred, making peace more elusive.

Alas, shame on us, too. Zionism should be a more popular term than “Israel.” Until 1948, Zionism was the movement affirming that Jews are a people with a homeland and that like other nations, Jews have the right to establish a state on that land (others may, too — nationalism involves collective consciousness, not exclusive land claims). Since 1948, Zionism has been the movement to perfect that state.

Like all countries, Israel makes good and bad moves. If you’re anti-Zionist, you reject Israel’s very existence. If you’re critical of Israel somehow, you’re a thinking human being.

America’s president offers an opportunity to understand that distinction. The 77 percent of American Jews who hate Donald Trump still remain proudly American. Why can’t we love Israel and Zionism regardless of particular prime ministers or policies, too?

Here’s the real question for Jews: Do you feel connected to Israel, today’s great Jewish people project? If so, you stick with it because you belong to the Jewish people. And you help perfect that state through Zionism — embracing different schools of Zionist thought. It could be Religious Zionism or left-leaning Labor Zionism or right-leaning Revisionist Zionism or Cultural Zionism.

In honor of Israel’s 70th birthday, I just published “The Zionist Ideas,” updating Arthur Hertzberg’s classic anthology “The Zionist Idea.” Adding the “s” broadens the conversation, from the 38 thinkers in his book to the 170 in mine. As part of its publication and in honor of Yom Ha’Atzmaut, Israel’s Independence Day, I am urging readers to host Zionist salons, home-based conversations addressing “what Zionism and Israel mean to me today.”

Establishing Israel in 1948 fulfilled the Zionist idea — that powerless Jews need a state as a refuge, immediately, and as a platform to flourish and express Jewish values, long-term. Seventy years later, debating Zionist ideas welcomes debate from left to right, religious and nonreligious, about what Zionism and Israel can mean to me as a Jew, as a person – and how some of these ideas can help Israel become a model democracy.

That’s why Zionism didn’t end in 1948 — the debates continue.

If Zionism as an idea asserts that Jews are a people with a homeland, and Zionism as a movement builds, protects and perfects the state, Zionism as a value is more personal. Zionists see it as a way of explaining Judaism as a culture, a civilization, an ethnicity, a tradition, not just a religion. It anchors us in a self-indulgent, throwaway society, providing a sense of community in an often lonely, alienating culture, and a sense of mission in an often-aimless world.

Reclaiming Zionism often entails moving from Political Zionism — asking what we can do for our country — to Identity Zionism. 

Gil Troy is the author of “The Zionist Ideas” (Jewish Publication Society), which updates Arthur Hertzberg’s classic work “The Zionist Idea.” He teaches North American history at McGill University. Follow on Twitter @GilTroy. This op-ed first appeared on JTA.org.