Facebook announced Monday that it has appointed Adi Soffer-Teeni as the company’s CEO in Israel.
The current executive chairman of the grammar and spell-checking program Ginger Software, Soffer-Teeni will head Facebook’s commercial operations in Israel and help clients and agencies develop their marketing strategies at the social network. She will focus on building up the company’s team at its Ramat Gan offices, and will work closely with Facebook’s Israeli team in Dublin.
“I am very excited to join Facebook and lead the company’s development in Israel. Millions of people in Israel use our services daily, connect with one another and share what’s important to them,” said Soffer-Teeni, 42.